Guadalajara brings you colonial sites where mariachi originated only an hour away from the town Tequila. No explanation needed there. If you're looking to crystallize the country in one trip, make it to Guadalajara. Jalisco is Mexico.
I've wanted to go here for quite some time and finally made it recently during a conference. I've been a fan of Tequila since before I could legally drink. A stint in college working at a Mexican restaurant with an extensive spirits list taught me so much! Knowledge of what sets a silver apart from reposado and anejo was required before we could even hit the floor. (See kids, you really do learn something useful at every job, no matter how menial it seems at the time.)
While many Americans think of Tequila as a drink best slurped down in one grimaced gulp, the spirit is so much more than that. After seeing the arduous hand crafting that goes into the process you'll never look at it the same...and you'll quit drinking Patron believing you're having the good stuff. After my trip to La Rojena, the Jose Cuervo distillery, I had a new appreciation for the deep cultural significance of the drink to Mexico's identity. (The jimador at left is the 4th generation to harvest the agave.)
Pruning an agave plant |